About Us

Sethia Plastochem Private Limited

Crafting Household Excellence Since 1955 | Incorporated in 1995

Sethia Plastochem Private Limited is one of India’s trusted names in household products, hangers, cloth clips, cleaning essentials and kitchen utilities. Though formally incorporated in August 1995, the company is a proud offshoot of a legacy business family that has been active in manufacturing and distribution since 1955. With over seven decades of industry experience, we combine tradition, innovation and craftsmanship to deliver products that touch millions of homes every day.

Our Journey

Founded under the leadership of Ritesh Kumar Sethia (Managing Director), the company began with a simple but strong vision: to provide premium quality products that are durable, functional and add value to the everyday life of the end user. Over the years, Sethia Plastochem has expanded its footprint with manufacturing facilities and operational offices in Delhi and Kolkata supported by strong distribution centres in Delhi, Kolkata, Agra and Mumbai

What We Do

We manufacture, export and distribute an expansive range of household and utility products, including:

Hangers & Cloth Clips: We boast of a great range in this. We have over 35 types of hangers and more than 75 types of Cloth Pegs/Cloth Clips.
Houseware & Kitchenware: Lunch boxes, bottles, flasks, containers and so on.
Cleaning & Utility Products: Mops, wipers, dust pans, scrubbers, jala, dusters, ropes, wall hooks.
Stationery & Lifestyle Items: Pencil boxes, storage solutions and more.
Ropes: Elastic ropes of various types, Cloth hanging ropes.

Our flagship brands Sethia, Oswal Series and Laxmi represent trust, quality and affordability, catering to diverse customer segments across India and abroad.

Manufacturing & Capabilities

With multiple plants in Delhi, Kolkata and distribution centres from Delhi, Kolkata, Agra and Mumbai, Sethia Plastochem Private Limited is equipped with advanced technology and robust infrastructure that ensures:

Consistent Quality Control at every stage of production.

Large-Scale Capacity to handle bulk orders and timely deliveries.

Recyclable Materials aligned with sustainability practices.

Export-Readiness for international buyers.

Customers & Market Presence

We proudly serve wholesalers, distributors, modern trade networks and online sellers. Our distribution is Pan-India, reaching almost every major city, with strong, trusted partnerships spanning generations. Some of our clients have worked with us for over 50 years, a testament to the trust and satisfaction we have consistently delivered.

We also cater to the export market, expanding our footprint globally to serve diverse international requirements.

Vision, Mission & Values

Vision & Mission

Vision: To be India’s most trusted and innovative brand for household and utility products, delivering quality and affordability to every home.
Mission: To design, manufacture and supply everyday essentials that combine durability, functionality and style — while building long-lasting relationships with our customers and partners.

Core Values

Quality First: Uncompromising standards in every product.
Customer Delight: Products that truly serve end-user needs. Value for money.
Innovation & Functionality: Designs that blend utility with appeal.
Made in India: Strengthening local manufacturing and supply chains.
Sustainability: Promoting recyclable materials and eco-friendly practices.

What Sets Us Apart

Premium Quality with affordable pricing.
Extensive Variety of products across multiple categories.
Trusted Legacy since 1955, serving generations of customers.
Functional Design focused on everyday satisfaction.
Nationwide Reach with a strong distribution network.

People & Culture

At the heart of Sethia Plastochem is a dedicated team of professionals guided by strong family values and modern management practices. Under the leadership of Ritesh Kumar Sethia, the company blends heritage with professionalism, ensuring growth that is both people-oriented and future-ready.